photo of Amy Rosenfeld

Amy Rosenfeld

Founding Partner

Amy has dedicated her career to elevating the work of leading organizations and moving the needle on consequential issues. Her expertise is in developing winning communications campaigns, crafting messages that resonate with diverse audiences, and securing media coverage in top-tier and niche media outlets.

Get to Know Amy

As a Founding Partner of Pivotal Strategies, Amy drives clients’ communications strategy and is a crisis fixer. A skilled storyteller, she develops creative communications campaigns, crafts messages that resonate with diverse audiences, and secures media coverage in top-tier media outlets.

With two decades of experience, Amy has dedicated her career to elevating the work and furthering the impact of leading non-profit organizations. She has worked on behalf of Local Initiatives Support Corporation Los Angeles (LISC LA), The Center by Lendistry, Providence Health, San Bernardino Community College District, and Los Angeles Public Works' Equity in Infrastructure Initiative. 

Before joining an agency, she served as in-house Communications and Marketing Director for Planned Parenthood Los Angeles and Chrysalis. Amy began her career working at the American Israel Public Affairs Committee (AIPAC) – where she developed skills in fundraising and political advocacy.

When she’s not working, Amy enjoys hiking with her family in Griffith Park, and volunteering at her son’s neighborhood school.

Get in Touch.